36. Principles for Email Communication with Ashley DeLuca
Email marketing is what everyone says is important for building your business, but how are you supposed to send consistent messages without always selling or just repeating what you posted on Instagram or your podcast?
Every entrepreneur has wondered this at some point along the journey, but the answers are all here for you.
Ashley DeLuca believes that retention is built through relationships. As an email marketing strategist that focuses on customer centricity, she's mastered crafting customer journeys that increase overall customer lifetime value. She has been featured on Thrive Global, Funnel Magazine, GoDaddy, and others. Ashley will be the first to admit that she's obsessed with avocados, sea turtles, and email marketing. (And won't ever pass up a good cup of coffee!)
In this episode, you hear us discuss:
Acknowledging the childhood passions that lead us to our businesses
Putting in the work to see lasting success
Giving attention to the emails you write
Being intentional by using segments and tags
Knowing how often to send promotional emails
Ashley's 5 Principles for Email Communication
Keep it simple and make your dreams happen by joining your customers' journey too.
Links + Resources:
Find Ashley on Instagram: @ashleykdeluca
Ashley's website: www.ashleykdeluca.com
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